Dr. Dre and Snoop Dogg Launch Gin & Juice Alcoholic Beverage

Dr. Dre and Snoop Dogg are teaming up once again, this time for a new business venture with an alcoholic beverage called Gin & Juice. The West Coast duo premiered a cinematic commercial for the product on February 10, drawing inspiration from the cult classic film, Pulp Fiction.

In the two-minute clip, Dre and Snoop are dressed in black suits and engaged in an argument in a car at night, reminiscent of a scene from Pulp Fiction. The commercial also hints at burying a body, adding a dark and mysterious tone.

As they put their shovels back in the trunk, Dre says, “Did you come out here to do some work or complain? I could use a fucking drink.” Snoop replies, “Here you go my nigga. You know what I’m about to do,” before tossing Dre a can of Gin & Juice and lighting up.

The beverage is named after their 1994 collaboration of the same name and contains 5.9 percent alcohol. It will be available in various flavors including passionfruit, melon, citrus, and more.

Additionally, Dr. Dre and Snoop Dogg are working on a new collaboration album titled “Missionary.” Snoop confirmed the project during an episode of All The Smoke, stating, “I’m in the lab with Dr. Dre right now — that’s Death Row/Aftermath. We finishing that up right now, tidying up the pieces to that. He’s a perfectionist.”