Kendrick Lamar Drops New Video ‘Rich Spirit’ Directed by Kalmatic

Kendrick Lamar, who just got 8 Grammy nominations, has released a video for “Rich Spirit.”

Directed by Kalmatic, the clip begins with the Compton rapper praying in bed before the custom-made cowboy puts on his boots and bangs and dances around a mid-century crib.

The pgLang founder appears in front of a mirror and eats cereal on his counter in the kitchen. In the final scene, he’s dancing in his living room in a sparkly white outfit and white boots before being abruptly interrupted by a phone call.